Boost Mobile, the cellular subsidiary of Colorado-based EchoStar Communications, is streamlining its brand and rolling out a series of new service plans, including one with a phone upgrade every year, in an attempt to set itself apart in the crowded field of wireless providers.
“It is time for us to announce publicly that we are the newest nationwide carrier,” said Sean Lee, Boost Mobile’s senior vice president of consumer product and marketing. “We have 99% coverage across the country and more towers than any other carrier. That is going to be the starting point of our conversation.”
The company, based in Douglas County, is bringing its pre-paid wireless service, Boost Mobile, and its post-paid or month-to-month plan, called Boost Infinite, under one umbrella, Boost Mobile, and under one website, Boostmobile.com. The streamlining includes some tweaks to the logo.
The company is also simplifying its plan structure and offering some perks to boost is subscriber base.
“There is too much complexity in the wireless market today. Boost Mobile is simplifying its digital purchasing experience and offerings to give consumers more flexibility and choice with unbelievable value,” said Hamid Akhavan, CEO and president of EchoStar, parent company of Boost Mobile, in a statement.
For budget-minded consumers, the company now offers a $25 monthly wireless plan with unlimited talk, text and data and 30 gigabytes of premium 5G data. The $25 price is locked for life for customers who use autopay and sign up online.
Lee said some of Boost’s wireless competitors provide a lower monthly price as more people sign up under a plan, but a higher price if only one or two join. The $25 price is the same whether one or four people join and it won’t change.
The company is also providing more expensive plans that include more data and annual phone upgrades.
Boost Mobile has built its own 5G network from scratch using the latest wireless technology and it currently covers around 73% of the country’s population. Where the Boost network isn’t available, the company switches to the AT&T and T-Mobile networks.
Access to three networks is what allows the company to claim it can access more towers than any other cellular provider with a 99% reach. Because its network is new, Boost Mobile is offering a 30-day money-back guarantee to any customers who sign up.
The rebranding will include a new advertising campaign, Lee said. And Colorado residents can expect to see more pitches from company spokesman Coach Prime in the months ahead.
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